Synopsis Every startup claims to be customer-first — and often that means building everything customers ask for. But some of the most durable and profitable companies do the opposite. This piece examines what happens when startups say no to 95% of feature requests, showing how ruthless prioritization sharpens product identity, improves sales efficiency, reduces operational […]
Founder Mindset Big markets look great on pitch decks, but a massive TAM means nothing if you can’t convince a small group of people to pay. This piece breaks down why founders obsess over market size, how conversion actually creates value, and why focusing on a smaller, sharper audience often leads to bigger, more sustainable […]
SaaS Growth Breakdown A surprisingly honest breakdown of how Close.com, a U.S.-based SaaS CRM, grew 40% in a single year purely through cold outreach — without ads, virality, or LinkedIn “personal branding.” This piece explains how their outbound engine works, why founder-led cold emailing still works in 2025, and what modern SaaS teams can steal […]
