Shifting focus From CAC to Revenue Efficiency Growth Features Growth Strategy

Why LTV/CAC and Net Revenue Retention Are Overtaking CAC Alone in Boardrooms

What metric is replacing CAC as the primary efficiency indicator in startup boardrooms? A combination of the LTV/CAC ratio and Net Revenue Retention (NRR) — together, these answer a more complete question than CAC alone: not just what it cost to acquire a customer, but how much value that customer generates over time, and whether […]