What is a B2B customer acquisition funnel? A B2B customer acquisition funnel is a roadmap that shows how a stranger becomes a lead, then a customer, and eventually a loyal promoter. It has six stages: Awareness → Interest → Consideration → Intent → Purchase → Expansion. Treat each stage like a mini-bridge. When every bridge […]
Let’s start with a small confession.A few years ago, if someone said “founder-led branding”, most people pictured a loud Twitter personality or a CEO doing motivational quotes with a mic and stage lights. You know the type. But today? It’s very different. Quieter. Sharper. And honestly, far more effective. Indian startups are increasingly being built […]
Let’s be honest for a second.If you’re running an early-stage startup right now, the odds probably feel… uneven. You scroll LinkedIn and see startups with massive PR pushes. Influencers. Billboards. Big funding announcements. And then there’s you — watching every rupee, every dollar, every tool subscription like a hawk. So the big question pops up, […]
