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Founder-led branding in Indian startups Culture & Mindset Growth Strategy Industry Trends Startup News

The Rise of Founder-Led Branding in Indian Startups

What is founder-led branding and why is it rising among Indian startups? Founder-led branding is when a company’s public perception is shaped primarily through the founder’s own voice, thinking, and communication — not just logos and ad campaigns. In India, it’s grown from occasional interviews into a structured strategy: CRED’s Kunal Shah built a following […]

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Indian startups expanding globally in 2025 Corporate Turnarounds Culture & Mindset Industry Trends Startup News

Why Indian Startups Are Expanding Operations Abroad — While Staying Headquartered at Home

Are Indian startups moving their headquarters abroad in 2025? No — if anything, the dominant 2025 trend runs the opposite direction. Startups including Zepto, Meesho, PhonePe, Razorpay, and Pine Labs have completed or announced “reverse flips,” relocating their legal domicile from Singapore, Delaware, or the Cayman Islands back to India, largely to position for domestic […]

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