Founder Stories

Engineer’s journey from laid off to founder

Synopsis Losing a job can feel like the floor suddenly disappears beneath you. One moment you’re building products inside a fast-growing tech company, the next… you’re refreshing your inbox hoping for interview calls. That’s exactly where many engineers found themselves after the wave of tech layoffs that swept through companies like Meta, Amazon, and Google […]

The power of stopping discounts Growth Features

How This D2C Brand Stopped Discounting and Increased Revenue by 33%

Synopsis A fast-growing Indian D2C brand, The Whole Truth Foods, made a bold move: no discounts, no vanity revenue, just real trust. The result was a 33% revenue jump, stronger margins, and a loyal customer base that stopped deal-hopping. This piece unpacks how they broke free from discount addiction, rebuilt their funnel around transparency, and […]

Growth Features Startup Successes

How a SaaS Brand Grew 40% Using Only Cold Email” — The Close.com Case Study

SaaS Growth Breakdown A surprisingly honest breakdown of how Close.com, a U.S.-based SaaS CRM, grew 40% in a single year purely through cold outreach — without ads, virality, or LinkedIn “personal branding.” This piece explains how their outbound engine works, why founder-led cold emailing still works in 2025, and what modern SaaS teams can steal […]