Founder Stories

Engineer’s journey from laid off to founder

Synopsis Losing a job can feel like the floor suddenly disappears beneath you. One moment you’re building products inside a fast-growing tech company, the next… you’re refreshing your inbox hoping for interview calls. That’s exactly where many engineers found themselves after the wave of tech layoffs that swept through companies like Meta, Amazon, and Google […]

The power of stopping discounts Growth Features

How This D2C Brand Stopped Discounting and Increased Revenue by 33%

How did an Indian D2C brand grow significantly while refusing to run discounts? The Whole Truth Foods, a clean-label packaged food brand founded by Shashank Mehta, built its growth almost entirely on transparency and full-price selling rather than the discount-driven playbook common across Indian D2C. The results are genuinely striking: revenue grew from ₹65.3 crore […]

Growth Features Startup Successes

How a SaaS Brand Grew 40% Using Only Cold Email” — The Close.com Case Study

How did Close.com actually grow into a $40 million-plus ARR CRM company? Close, led by co-founder and CEO Steli Efti, grew almost entirely on an outbound sales foundation rather than paid advertising or content virality — and unusually, the product itself was born directly out of doing outbound sales, not designed for it in the […]