Synopsis Automation has quietly taken over almost every corner of digital business. From AI chatbots handling customer queries to predictive algorithms deciding which ads users see, automation is no longer just supporting marketing — it is actively driving it. But here’s the uncomfortable reality. While automation makes businesses faster, smarter, and more scalable, it also […]
For the longest time, Indian startups chased one thing like it was oxygen: more customers.More users. More sign-ups. More downloads. More eyeballs. You know the drill. And to be honest, that made sense back then. When capital was flowing, CAC was manageable, and everyone believed scale would magically fix everything later. But somewhere around now […]
Let’s start with a small confession.A few years ago, if someone said “founder-led branding”, most people pictured a loud Twitter personality or a CEO doing motivational quotes with a mic and stage lights. You know the type. But today? It’s very different. Quieter. Sharper. And honestly, far more effective. Indian startups are increasingly being built […]
(And no, it’s not just about taxes or fancy global addresses.) Let’s start with the obvious question you might already be asking yourself.Why would a startup born in India — built here, funded here, scaled here — even think about moving operations abroad? To be honest, a few years ago, this sounded dramatic. Almost unpatriotic, […]
Let’s be honest.Whenever SEBI announces new rules, most founders do the same thing. They skim a few headlines, forward one WhatsApp message to their CFO, and move on. Because, to be fair, regulatory updates rarely feel urgent when you’re busy chasing revenue, managing burn, or trying to keep your team sane. But this time? Yeah, […]
